Wear premium underwear to perfectly support your lifestyle
Have you ever felt like your whole day was ruined by an outfit or a piece of clothing that – instead of serving your comfort and impeccable appearance – only irritated you because it made you sweat or gave you itchy skin? You can easily put all this behind you with the help of ÊTRE products. We offer you underwear that is never going to let you down with its flawless quality. Let it support you even on the most challenging days.
What can make underwear premium? As for us, we work with decades of experience in the undergarment industry and with carefully selected, excellent materials, prioritizing the minimalist design and maximum comfort, while environmental and social sustainability remain our top priority.
Material that feels like a hug
We started with a men’s collection in 2021 and we had a couple of reasons for that. We had experienced that men are a little bit left out of the target audience for many sustainable brands. But they also have a similar need for a health- and environment-conscious lifestyle as women. What’s more, comfort and the protection of their skin are also a priority for them when dressing.
Both men’s and women’s Soft Comfort collection’s base material contains 46% bamboo, 46% organic cotton and 8% elastane (the latter is essential for flexibility). This textile hugs you just like spring breeze… It has first-rate air permeability, it prevents the growth of bacteria, is incredibly soft, drains away sweat, and it’s perfectly comfortable. Do you have sensitive skin? Then we wholeheartedly recommend our products to you, too.
What’s more, ÊTRE underwear has excellent washing characteristics (of course it’s necessary to take into account the care instructions), as well as great size, color and shape retention, so they don’t deform or fade.
Going hand in hand – The health of the planet and people
The OEKO-TEX Standard 100 certification also demonstrates that the base material and all components are outstanding. It guarantees that the usage of harmful chemicals is avoided during the entire process.
We believe it’s crucial to focus on the health of the planet and people when we create and follow a concept. Beside perfect air permeability and draining away sweat, ÊTRE pieces are made with latex-free stretch ribbon, so if you have irritated skin due to latex sensitivity or latex allergy, you are also in the right place.
Are you looking for the ultimate comfort?
Have you realized that there are no sewn-in labels in any of our products? Instead, product information and care instructions are applied with environmentally and skin-friendly, water-based dyes. This can be important for those who are sensitive or allergic to metals, and therefore have to pay attention to printing inks. Of course, the lack of sewn-in labels also make the undergarment even more comfortable.
We think the secret of premium underwear lies in these careful details… All the pieces of the puzzle must fit together for the quality to be complete. Which is the main puzzle piece for you?
Step by step development – characterized by precision
From the very first moment, our most important aspect is quality work. We’ve always known that we had to move forward step by step with the capacity expansion necessary for growth. We founded our company in 2016 and ÊTRE, our own sustainable underwear brand in 2020.
Our work has two main pillars: precise and reliable contract manufacturing and building our own brand, with the following keywords: sustainability, health and comfort.